Problem
Cheri Magarrell, an established photographer specializing in weddings, family and infant photography with a focus on capturing who people really are, clients' photographs will reflect true individuality and personality. She approached us to develop a logo, corporate identity package, postcard and price point card.
One of the main concerns we had was not to distract from the beautiful pictures that Cheri produces with the design. The photography should sell itself and the design should enhance the imagery rather than distract away from it.
Solution
With that in mind we set two primary goals for the undertaking of the brand. It was decided that we would develop a clean sophisticated look to showcase the beauty of her photography. We created a classic logo-type that is bold, clean and easy to read and applied it to the stationery, price cards and postcard.
By applying minimal colour to the designed pieces (a pale yellow and light purple) we were able to make the photography come alive and reflect a sense of elegance and style.
Services
Creative Direction / Art Direction / Project Management / Copy Editing / Direct Mail Design / Promotional Design / Production Planning / Print Management / Print and Production Quoting / Press Proofing / Proof Reading
Results
The brand has proved successful for Cheri and has been used at tradeshows throughout Manitoba. Her business has continued to grow and she is still producing superb imagery for clients across the country.