Velocity Branding

Problem

C!AO Event Management specializes in corporate and promotional events, delivering contemporary, innovative and original events across the globe. We were approached by Melanie Woodward – owner of C!AO Event Management – to create a website and promotional material.

C!AO already had an established logo so that was certainly an aspect of the brief we had to take into consideration. The personality of the company was a direct reflection of the owner – fun, fresh and proactive – this was something we wanted to capture when we approached the design of the collateral. We also wanted the company to look like the work they produce – contemporary, innovative and original.

Solution

When we met up with Melanie prior to starting work it was clear she had a grand plan to take the young company into a global market. So that was something we took into consideration when approaching the visual language of the design.

We began by producing a website. Using the already established corporate logo we designed a fun and fresh site to compliment it. The images we selected reflect the international nature of the past and present clients. By not only using images of scenery from around the world but also carefully selecting a diverse selection of people gave the site a subtle world theme.

This concept was taken into a print format by creating a small promotional mailer. The international theme was taken a step further by promoting the world-wide influence. Images from around the globe such as Paris, Pisa and Sydney set in a ‘holiday Polaroid’ montage really promote the notion of travel and experience.  

Services

Brand and Marketing Strategy / Brand Evaluation / Creative Direction / Art Direction / Project Management / Copy Editing / Direct Mail Design / Announcement Design / Concept Development / Website Design / Website Programming / Flash Animation / Hosting Setup / Print Management / Print and Production Quoting / Press Proofing / Proof Reading

Testimonial

Melanie Woodward, Owner, C!AO Event Management

“It’s always a pleasure to work with Velocity and over time the choice to retain them in the development of my company brand has proven itself over and over again. The team at Velocity accomplishes a tremendous amount of quality work, they consistently exceed our expectations and our company has grown and profited as a result of their guidance.”