Project Description
Guertin Coatings, Sealants and Polymers (Guertin) has, for over 50 years, been one of an elite number of Canadian manufacturers of “environmentally friendly” powder Paint. Over the years, Guertin Bros. became a market leader by investing extensively into research, development and modern production technology. A policy of hiring experienced chemists over the years, has enabled the company to develop and introduce new chemistries to its markets with a proven solutions driven approach.
Guertin approached Velocity to re-brand the company and to celebrate its upcoming 60th anniversary. The brief was to create a new brand to take them from the 1940’s and into the 21st century and eliminate all of the negative connotations that are associated with that. One of the major problems we faced was the size and scope of the company. After many years of innovative research the company had expanded from providing their own lines of house-hold paints into offering high solids coatings, sealants and caulking materials for the agricultural, electrical, transportation and construction markets was developed and introduced.
Testimonial
Phil Guertin, CEO
“Velocity re-branded our company for our 60th anniversary. We required bold, fresh, and new imagery and messaging and Velocity delivered with top-notch creativity and professionalism. They provide all the services, including web site design, so we got full brand management through one point of contact.
Velocity took the time to learn about our business and customer base. This attention to detail and obvious zest for what they do enabled them to create and deliver the kind of branding that’s required to take us into the next 60 years of our company’s growth.”